IHOP announced on Twitter this week that, as of June 11, it’s changing its name to “IHOb.” The original post now has about 5 million views and 25,000 likes. It’s also sparked a couple of obvious questions like, “What does the ‘b’ stand for?” and “Does IHOP really need a rebrand?”
Why Is IHOP Changing Its Name? 3 Guesses Why It Wants to Be Called ‘IHOb.’
